Approved Marketing Claims

Rules that apply to every claim

• Use approved wording; do not paraphrase in a way that changes meaning.
• Do not add health, medical, therapeutic, disinfecting, sanitizing, or antibacterial claims.
• Do not add environmental claims outside the Environmental Marketing Guidelines.
• Do not add safety claims such as non-toxic, chemical-free, child-safe, or pet-safe.
• Do not compare Naturra Home to other brands without written approval.
• Do not state or imply results that are not typical for ordinary use.

Claims you may make

• Describe the product category and intended use as stated on the label
• State the listed ingredients and sizes accurately
• Describe scent and appearance as your own subjective experience
• Say that artisan soaps, bath bombs, and the alder tray are handcrafted in the USA
• Describe your own honest experience using the product as directed

Requesting approval

If a statement is not on this list, it is not approved. Send the exact wording to Customer Care and wait for written approval before publishing it.