Compliance Center
Environmental Marketing Guidelines
FTC Green Guides Compliance
Affiliates may use only company-approved environmental language that is truthful, specific, and substantiated. Broad or unqualified environmental claims are not permitted.
Effective date: September 1, 2026
Prohibited unless specifically approved in writing
- green
- eco-friendly
- environmentally friendly
- sustainable
- non-toxic
- chemical-free
- biodegradable
- compostable
- recyclable
- refillable
- renewable
- free of
- zero waste
- better for the planet
- planet safe
Claims must identify what they apply to
An environmental claim must state clearly which part of the product it describes, because a claim that is accurate for one component may be false for another.
- formula
- bottle
- cap
- trigger sprayer
- label
- carton
- shipping material
- manufacturing process
No unearned seals or badges
Do not create or display environmental seals, badges, certification graphics, or logos unless Naturra Home has actually earned the certification and approved its use.
Comparative claims
Comparative statements such as less plastic must identify what the product is being compared to and must be supported by documentation on file with Naturra Home.
Before you post
If an environmental statement is not in the Approved Marketing Claims document, it is not approved. Request written approval before using it.
Naturra Home Customer Care
Email care@naturrahome.com or call (662) 368-2140.
Monday–Thursday, 10:00 a.m.–6:00 p.m. Central Time
Friday, 10:00 a.m.–5:00 p.m. Central Time
Naturra Home, 834 MS-12 STE 1004, Starkville, MS 39759. This is our business and legal-notice mailing address. It is not a storefront and is not a return address; returns require prior authorization and the instructions Customer Care provides.