Multi-Purpose Cleaner

Fragrance-Free: Light citrus note from d-limonene

The Power of Oxygen. None of the Bleach.

Purposeful™ cleans with oxygen, not chlorine. Hydrogen peroxide lifts grease, grime and everyday stains, then breaks down into simple water and oxygen. Paired with citrus-derived d-limonene and plant-derived cleansing agents, it's the everyday spray for people who choose what they bring into their home on purpose.

What's Inside & Why

Four simple ingredients. That's it.

• Hydrogen Peroxide: Oxygen-powered cleaning that breaks down tough, stuck-on stains, leaves surfaces looking brighter, then breaks down into water and oxygen.

• D-Limonene (Citrus-Derived): Cuts through kitchen grease with ease and leaves a light citrus note, with no added fragrance.

• Plant-Derived Cleansing Agents: Lift dirt for a streak-free shine with no residue left behind.

• Water: The base that carries it all.

What's NOT Inside

No chlorine bleach • No ammonia • No phthalates • No added fragrance • No dyes

Purposeful vs. Conventional Cleaners

• Oxygen, not chlorine: Many bleach cleaners use chlorine. Purposeful uses hydrogen peroxide, which breaks down into water and oxygen.

• No ammonia: A common ingredient in many surface and glass cleaners. Purposeful leaves it out.

• No harsh bleach smell: Just a light citrus note, with nothing added for scent.

Best Uses

Countertops, sinks, appliances, refrigerators, cabinets, tables and other hard, non-porous surfaces throughout your home. Purposeful works on virtually anything that is not harmed by water.

Thoughtfully Formulated. Backed by Science.

We're not asking families to choose between cleaning performance and thoughtful ingredients. Every Naturra Home formula is developed with attention to reproductive and hormonal health, respiratory health, skin sensitivity and environmental responsibility.

Everything you bring into your home is chosen with purpose. Purposeful is the cleaner that matches your standards.